Research

ComBase (Community Newspaper Database) is North America's largest media study, measuring newspapers of all types, as well as radio-listening habits, in nearly 400 Canadian markets and sub-markets. An initiative of the Canadian Community Newspapers Association, ComBase provides title- and market-specific audience information to assist in the buying and selling of community newspaper advertising space.

ComBase is governed by an autonomous Tri-Partite Board of Directors consisting of equal representation from publishers, advertising agencies and advertisers. The data is available through the IMS and Telmar-Harris media planning software.

To learn more about ComBase, visit www.combase.ca

StatHebdo is the major survey commissioned by the Bureau de commercialisation des Hebdos du Québec (Marketing office for Quebec weeklies), which was conducted by the research firm CROP (Centre de recherche sur l’opinion publique) in the fall of 2003. The StatHebdo survey concerned 142 weekly newspapers, all members of the Bureau, to find out their readership level, the socio-demographic profile of their readers as well as the readership level of the daily newspapers. The Quebec-wide study describes the behaviour of weekly readers by market (primary zone), by region and for Quebec as a whole.

To learn more about StatHebdo, visit www.hebdos.com